9 innovative chatbot examples from top brands + how to build your own

Allowing the bot to directly collect data from the users and enable brand communication. This data allowed Mountain Dew to develop insights about the Twitch community that were previously unavailable to them and better serve and communicate with them. They used well researched FAQ metadialog.com questions and developed strategically timed prompts in a unique DEWbot voice to welcome fans, spark conversations and encourage overall participation. This France-based top beauty and self-care brand started using its first bot in 2016 on the Canadian messaging platform, Kik.

• In stage one, marketing and SDR teams use chatbots and live chat to engage visitors and book meetings.
• You can test drive this automation bot for yourself on this page.
• Pepper’s design is based on the idea that emotional engagement helps to build an excellent customer experience.
• Their conversation was streamed live and the viewers voted for the smarter chatbot.
• The TechCrunch bot keeps track of the types of articles you read and then serves you the type of content you’d like.
• Here are all the best practices you should follow to provide the best possible chatbot experience.

You are presented with five options, likely the most popular topics and questions users have, and then within each option there are articles with FAQs. Chatbot surveys take this marketing strategy to a whole new level (without making you pay extra for single-use survey software). Also, turning a survey into a conversation creates a more interactive experience and allows for more personalization. Plus, a fun chatbot personality alone can increase survey completion. Some businesses depend unequivocally on bookings and reservations.

Communication, collaboration, coordination: The 3 Cs guiding successful cross-functional teams

Name the chatbot properly and avoid using bot-esque names or numbers. You also need to provide a number or email for customers to contact you, so you can serve them personally. It’s important because chatbot may help you with a lot, but it’s still just a machine. It might not understand a query from customers and end up annoying them. These platforms ensure a fast response, high sales and ROI, increased leads and brand awareness.

• Sharing relevant content via WhatsApp, Facebook Messenger, or on the web saves users precious time.
• If you’re wanting to measure the effectiveness of education, marketing, or sales, then it can be invaluable to track the bot’s success with measurable links and codes.
• Reach more users with remarketing campaigns across channels and encourage potential customers to revisit your site.
• This means savvy marketers and business people are turning to chatbots and other conversational marketing tools at quickly escalating rates.
• Facebook, eBay, Domino’s Pizza, and Universal Studios are some of the big names that have their own chatbots.
• As businesses grow, chatbots can be trained and updated to handle an increasing number of tasks, ensuring that customer service remains efficient and effective.

The chatbot was deployed on Twitter and over the course of this campaign, sent and received 120,000 messages, including thousands of drinks and recipes. The company plans on using the customer data to drive customer insights and create more effective drinks campaigns in the future. Chatbots can be distracting and downright intrusive if they appear too quickly or in the wrong places.

Discover how to deliver the Consultative Service Experience

Additionally, customers also use SnapTravel to check flight status, hotel reservations, and changing prices. Tinka is a very capable chatbot with answers to over 1,500 questions that help customers get the help they need instantly. Serving as the lead content strategist, Snigdha helps the customer service teams to leverage the right technology along with AI to deliver exceptional and memorable customer experiences. The BlueBot (BB) helps customers to book customers in a conversational manner.

Marketing is about more than just PR stunts; often, it’s your day-to-day customer interactions that can build your brand equity. ATTITUDE shows us a chatbot assistant example that works to improve the company’s overall digital marketing presence. Mountain Dew took their marketing strategy to the next level through chatbots. The self-proclaimed “unofficial fuel of gamers” connected with its customer base through advocacy and engagement. The English soccer powerhouse Arsenal Football Club (FC) uses bots to engage with their audience while promoting their brand. The sports team is also a great example of timely content delivery and how you can use bots for more than just customer service.

Chatbot Marketing Examples

Therefore, you really have to consider all the alternatives if you want to up the number of your clients. Chatbot marketing is used with many platforms like Google and Bing AI chatbot. To make your life simpler, many chatbot providers have templates you can choose from to reach goals like booking more meetings, qualifying leads or connecting to live chat.

Making your own chatbots is fun, but seeing them work and convert — that’s the most satisfying part of the work. Play with these bots a little and test whatever works best for your business and your customers. Trovata‘s chatbot operates similarly to the one above, turning it into a friendly and conversational form (with a cute name, Troves the Bot). We also see a proper CTA with the greeting (Get connected with a specialist now) and even the option to watch a demo. Having the user type something (Even as short as hi) plus the GDPR agreement isn’t terrible, but can still present small barriers to entry for users.

chatbot examples to boost your bot strategy

The interactions offer a unique user experience and get more complex as they get better with their language skills. Keep in mind that HubSpot’s chat builder software doesn’t quite fall under the category of “AI chatbot” because it uses a rule-based system. However, HubSpot does have code snippets, allowing you to leverage the powerful smartest chat bot AI of third-party NLP-driven bots such as Dialogflow. Artificial intelligence chatbots use machine learning and natural language processing to figure out what the user intent is and how to generate the right response.

They’ve long promoted ordering online through their website but introduced online ordering to social media platforms through a wildly successful social bot. They wanted to create a frictionless experience for their site visitors. A huge part of that was to improve their customer support system. No matter what your needs are, there’s bound to be a chatbot that can help.

Trigger chatbots at the right times

You also need to establish a conversational tone for your chatbot. Chatbots can gather useful initial data, including why customers are visiting your page. With the right chatbot software, you’ll receive advanced features like customization, translation, message previews, data capture, and pre/post-chat surveys.

A bot is a computer program that automates selected tasks by chatting with a user through a conversational interface. This is an excellent example of using conversational marketing uniquely. Now, let’s look at conversational marketing types used across the web. There will be questions and issues that your bot cannot address. In these instances, the only smart thing to do is to refer that user to a human, tell that person you are doing so, and exactly when to expect a suitable response.

Problem Solving Benefits Of Chatbot For Marketing

This can happen through live chat on a website or support portal, or by using chatbots and AI to help navigate users toward their intended destination or answer their questions. With advances in technology and AI, the use of chatbots on digital platforms has increasingly grown in adoption, as they can be an integral part of conversational marketing strategy execution. Chatbots are computer programs meant to simulate and process human conversations, providing users with a more interactive approach to communicating with a brand as if it were a real person. Chatbots have emerged as a powerful growth marketing tool that can help businesses engage with customers, drive sales, and achieve their growth goals.